Williams Interactive, an interactive gambling firm announced that a new content supply deal has been signed with Ladbrokes. This new content deal which was signed by Williams Interactive will have all of the WMS developed slots added to the online casinos that Ladbrokes operates.
Williams Interactive will begin porting over all of their casino games onto the Ladbrokes owned online casinos, each of of the games that WMS has developed will be live mid way through this year. A large portion of the games that Williams Interactive offers is already available at Ladbrokes. The reason for this is because Scientific Games, the parent company for WMS signed a content deal with Ladbrokes earlier on last year.
This deal is a part of a series of moves that Williams Interactive has been making in 2014. Recently the developers announced that they would be closing Jackpot Party, an online casino they operated. The reason for this is so that WMS could provide their software to various online casinos within the online gambling market.
Jordan Levin, The Managing Director behind Williams Interactive commented on this content deal saying, “We have spent the last three months working hard to reinvent our image as software developers. We want our software to be available on a variety of online casinos so that our loyal fans have variety in their gameplay. We believe that Ladbrokes punters will enjoy the experiences, themes, features and winning combinations that are developed into the slots we offer.”